Handelsblatt, the German newspaper, warns the German companies about losing the opportunities in the Iranian market, moving much too much cautiously, while other European and Asian countries are already in operation with their Iranian partners. Peugeot, Renault and Volvo sell their products in partnerships with the largest Iranian car manufacturers, while Volkswagen, Daimler and BASF are not beyond negotiation and remain reluctant to launch any business in Iran.
In his article, Mathias Brüggmann, summarizes the situation as a big paradox: German companies want to return to Iran business and Iranian companies want German machinery and vehicles (40 percent of the Iranian machinery comes is made by Germany) but hardly anything is progressing.
“If you lose the market, it’s hard to regain it”, quotes Handelsblatt Mohammad Reza Nematzadeh, Ex-minister of Industry of Iran.
See the original article: Deutsche Wirtschaft sucht Perspektiven