Donya-e-Eghtesad writes that Tehran municipality has introduced 32 start-ups which plan on reducing traffic and air pollution by reducing inner city travel by 10%. These start-ups are active in urban transportation, household shopping as well as electronic payments and legal and social services. The article states that 16% of daily travel in Tehran are for educational purposes, 36% are work related, 16% are for shopping and 14% are for recreation. Recently online taxi services have begun offering services to reduce single passenger travels such as shared taxis and motorcycles. However, Tehran Municipality believes that many of these services are unknown by citizens and they plan to reduce the problem by introducing appropriate services.
